Real Estate

Keller Williams, NextHome Clinch “List of Most Innovative Companies”

Fortune’s list of “America’s Most Innovative Companies” released Wednesday includes four real estate companies. California-based NextHome topped the list with 257 points for product innovation.

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NextHome, Keller Williams, Anywhere Real Estate and CBRE Group represented the real estate industry on the Fortune 300 Most Innovative Companies list released Wednesday. California-based franchisor NextHome topped the list at 61st, while Keller Williams, Anywhere Real Estate, and CBRE Group ranked 92nd, 138th, and 200th, respectively.

Fortune has partnered with market research and data firm Statista to rank companies based on innovative products, innovative processes, and innovative culture. The product innovation category included only expert surveys, while the process innovation and innovation culture categories also included employee surveys. Each category makes up one third of the total score.

NextHome scored low in culture and process innovation (2), but knocked the competition out of the water with a score of 257, reflecting the company’s recent technological successes, including a partnership with the winner of the IOI Summit Pitch Battle Revive. NextHome was unavailable for comment; however, CEO James Dwiggins described the company as rapidly on the rise in a previous interview.

James Dwiggins

“Having NextHome ranked No. 1 franchise in the country for the third year in a row is not only an honor, but also a testament to the continued success of our franchise model in an ever-evolving industry,” he told Inman in January. “At our core, we are focused on our people and their success.”

Keller Williams ranked 92nd with a Cultural Innovation (54) and Process (58) score in the 50s, as well as a 157th Product score. Keller Williams co-founder and executive chairman Gary Keller and chief technology officer Chris Cox praised the company’s technology. arm, KW Labs, for the high rating.

“We are honored to be named the Best Innovative Company of 2023 by Fortune,” Keller said in a statement. “And we will continue to invent, create and deliver solutions in collaboration with our agents that enable entrepreneurs to thrive.”

“By prioritizing innovation, we remain at the forefront of our industry, delivering exceptional value to our agents and their clients,” Cox added, highlighting Command CRM, which earned Keller Williams a spot on HousingWire’s 2023 Tech 100 list.

Ryan Schneider

Anywhere Real Estate was the last real estate company on the list with an overall rating of 138.

The New Jersey-based holding company, which includes Coldwell Banker, Century 21, Better Homes and Gardens Real Estate, Corcoran, Sotheby’s International Realty and several other brands, led in cultural innovation with a score of 133. They received 65 and 172 points. for process and product innovation.

“Innovation is central to Anywhere’s mission to create a simpler and more integrated real estate transaction for both agents and consumers,” said Anywhere President and CEO Ryan Schneider. “Being recognized by Fortune magazine as one of America’s most innovative companies reinforces our culture of pushing the limits, making big changes, constantly learning and improving as we accelerate the Anywhere goal so everyone can take the next step.”

COO Melissa McSherry added: “We are committed to simplifying and improving our current suite of products for agents, brokers and consumers, and to create new products and processes that will ultimately help everyone take the next step.”

CBRE Group, the only commercial real estate company on the list, scored 200.

Email Marian McPherson

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