Here’s the story: HGTV puts Brady Bunch’s home up for sale for $5.5 million
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Five years after buying the home and completely renovating it to reflect the backdrop loved by millions of viewers during the four-week 2019 TV special Brady’s Great Remodel, HGTV is selling the home to the Brady Bunch for $5.5 million, The Hollywood Reporter reported Wednesday. . .
The broadcaster originally purchased the Studio City home for $3.5 million in 2018 and enlisted the show’s surviving cast members and the Property Brothers, Drew and Jonathan Scott, to complete a major home renovation that included tidying up the facade, adding a second floor. featuring the unmistakable Brady soaring staircase, bright avocado orange kitchen, Jack n Jill baby bath, Tiger doghouse and an additional 2,000 square feet of the original home.
According to a press release issued by Warner Bros. Discovery, the parent company of HGTV, HGTV invested about $1.9 million in the renovation.
Danny Brown of Compass, who represented the house in 2018, is also presenting the listing this time.
Brown told Inman that the house was not only unusual for a $5 million listing in Los Angeles County due to its history, but also attracted significantly more attention than many of the celebrity homes he had represented before. Such attention leads to the fact that he and his partners put themselves under serious scrutiny.
“Every person who sees the home must be verified with proof of funds, or it must be readily searchable on Google, which is the same with any high-end or high-end home I list,” Brown said. “But it’s a little more thorough, because there are people who don’t know how to work with Google, and that usually doesn’t happen when you list a $30 million house in Truesdale, Beverly Hills, or Brentwood. You usually know who the buyers who are making the request are. So this time we’re doing a lot more due diligence.
“Another unique thing: I had 100 media interview requests,” Brown added. “That doesn’t happen on any other listing.”
Since the renovation, the house has been used in various HGTV shows and series, including drag queen Trixie Mattel’s “Trixie’s Motel” on Discovery+.
A portion of the proceeds from the sale of the property will help provide 250,000 meals for Turn Up! According to a press release from Warner Bros. Discovery, a longtime HGTV-supported Fight Against Hunger initiative, helps American children living with hunger.
The sale of the home will include many home-made items made especially for the home, including a green floral print sofa in the living room, a chest of drawers and a 3D-printed replica of the show’s horse sculpture.
“(HGTV) completely rebuilt and refurbished this old house to look like an authentic replica of what the TV looked like,” Brown said. “And it’s a real complete, usable, functional home that is a time machine to take you back to The Brady Bunch show, and everything in the home has been carefully chosen to match how the set looked.”
“It looks even better than it really is,” he added.
Brown said his favorite part of the house is the classic mid-century modern staircase that serves as the centerpiece of the home’s design.
“It’s just an incredible tribute to the show and that era,” he said.
The property was last listed for sale in 2018, the first time in 45 years since it hasn’t been since 1973. At the time, the asking price was $1.85 million and some feared the property might be torn down and rebuilt. In response to these concerns, a virtual bidding war broke out with potential buyers who recognized the cultural value of the home, including HGTV and NSYNC singer Lance Bass, pushing the sale price up to $3.5 million.
The Brady Band aired on ABC from 1969 to 1974 and featured a blended family of eight, their maid, their dog, and all the shenanigans that can come from having six children in the same family. The series then spawned TV movie spin-offs, satirical remakes, and countless fan trips to see mid-century modern classics at home.
It is critical for other agents who may take over similarly beloved homes in the future, Brown said, to be prepared for the scale of the public backlash.
“With something so iconic, you really have to understand what crowd control and media is all about, because it’s coming at me fast and furious,” Brown told Inman. “So, that’s something you really need to come to terms with and really pull yourself together, because if you don’t, it’s going to be chaotic.”
Email Lillian Dickerson